Fortis Healthcare launched ‘More to Give’ campaign on the occasion of Kargil Diwas today, July 26, 2016. The nationwide campaign is aimed at sensitizing people on the concept of organ donation as well as encouraging them to pledge their organs in an effort to save precious lives and positively impact the well-being of the nation.
Campaign brand ambassador Irrfan Khan launched the campaign alongwith Mr. Malvinder Mohan Singh, Executive Chairman, Fortis Healthcare, Mr. Bhavdeep Singh, CEO, Fortis Healthcare and Dr. Avnish Seth, Director, Fortis Organ Retrieval & Transplant, Fortis Healthcare followed with a panel discussion on NDTV.
Speaking passionately for the cause, Mr. Malvinder Mohan Singh, Executive Chairman, Fortis Healthcare, said, “The ‘More to Give’ campaign is critical for a country like ours as very little is known about organ donation and the many lives it can save. We are seeking a cultural change that will elevate the cause of organ donation and position it as one of the greatest self-less acts by an individual, that could give a fresh lease of life to a number of terminally ill patients. A gracious gift to make, even in ones passing. The objective of this campaign is to create widespread awareness and encourage more and more people to register as organ donors as each one of us has the power to give and save lives.”
Campaign Ambassador, Irrfan Khan said, “On Kargil Divas, we salute the spirit of all the countrymen who have fought and are fighting for our nation without caring for their lives. I am proud to be associated with the ‘More to Give’ organ donation initiative as it encourages people to support many more lives and stay alive in many generations to come. I urge all fellow Indians to support the cause and pledge to donate their organs.”
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