Fortis Hospitals Bengaluru Launches Kannada Dont Miss a Beat Attack the Attack Campaign to Strengthen Heart Health Awareness

Fortis Hospitals, Bengaluru, Launches Kannada “Don’t Miss a Beat - Attack the Attack” Campaign to Strengthen Heart-Health Awareness, This World Heart Day 

• Shri Raghu Dixit, Renowned Indian Singer, Composer & Producer graces the launch as Chief Guest 
• Fortis Bengaluru announces an initiative to create CPR awareness and train 25,000+ citizens across its seven hospitals 

 Link to view the Awareness Campaign: Fortis Bengaluru – Don’t Miss a Beat – Attack the Attack 

 Bengaluru, September 30, 2026: Marking World Heart Day 2026, Fortis Hospitals, Bengaluru, has launched a Kannada heart-health awareness campaign titled “Don’t Miss a Beat – Attack the Attack,” aimed at encouraging people to take preventive steps, recognizing the warning signs of a heart attack and act without delay during a cardiac emergency. The campaign was officially launched by renowned singer, composer and producer Shri Raghu Dixit, who is associated with the campaign’s musical identity. The launch brought together leading cardiologists, cardiac surgeons, senior hospital leadership, staff members, patients, and distinguished guests. 

Bringing back the spirit of Fortis “Attack the Attack” initiative for a new generation, the campaign has been adapted into Kannada to connect with Bengaluru’s local communities. Through a video and Kannada jingle composed by Shri Raghu Dixit, the campaign delivers three key messages: Prevent the Attack, Recognize the Attack and Attack the Attack encouraging people to take care of their heart health, recognize warning signs and act without delay during a cardiac emergency.  

Extending its focus on heart health beyond hospital settings, Fortis Bengaluru also announced its initiative to create CPR awareness and train more than 25,000 citizens across its seven hospitals. The initiative aims to equip members of the community with awareness of CPR and appropriate first-response measures during a cardiac emergency, while professional medical assistance is being sought.  

Shri Raghu Dixit, Renowned Indian Singer, Composer & Producer, said, “Music has always been a powerful way to connect with people, and I felt this was an opportunity to use it for a message that truly matters. Heart health is something we often think about only when there is a concern, so making the message simple and easy to remember was important to me. I hope the Kannada jingle helps the campaign reach more people, gets them to pause and think about their heart health, and encourages them to act when it matters.” 

Dr Vivek Jawali, Chairman – Cardiac Sciences, Fortis Hospitals, Bengaluru, said, “Heart attacks can have serious consequences, and timely action is crucial during a cardiac emergency. Along with recognizing warning signs, it is important for people to understand the role of preventive heart care and know how to respond when someone experiences a cardiac event. Through this campaign, we hope to make these messages accessible and memorable for the people of Bengaluru, while encouraging greater awareness and preparedness within the community.” 

Dr. Ananth Rao, Regional Director – Operations, Fortis Hospitals, Bengaluru, said, “Heart health awareness needs to extend beyond clinical settings and become part of everyday community conversations. Through ‘Don’t Miss a   Beat – Attack the Attack’, we are bringing together prevention, awareness and emergency preparedness in a way that connects with Bengaluru’s communities. Our initiative to create CPR awareness and train more than 25,000 citizens across seven Fortis Bengaluru hospitals, reflects our commitment to building greater community preparedness and empowering people to take appropriate action when it matters most.”