Fortis’s ‘More to Give’ campaign was able to take the organ donation message to millions across the country. The campaign so far has helped 70,000 individuals take the pledge to donate their organs. But sadly, deep rooted superstitions and religious miss-beliefs surrounding organ donation have deterred a significant chunk of the population from taking the pledge.
awards & accolades
In FY 16-17
- Won - Best content in digital marketing
- Won - Health awareness campaign of the year
In FY 17-18
- Won - 2 Silver and a bronze award at Maddy’s
- Won - Bronze award at the Golden Mikes
- The Heart Transplant film has won - Dada Saheb Phalke Film Festival in the best PSA category
- Won Gold in Radio Excellence Award for Most effective use of Radio in an Activaiton category
